APartnership od Distinction is a video campaign we produced to promote a one-of-a-kind collaboration between two family owned business, F.P. Journe and Holland & Holland, synonymous with the highest calibre of hand-wrought object d’art. A timepiece like no other.
The video campaign included a Teaser video, that was spread across the media one week before the launch, an Unveil Video and a 3 episodes documentary. The documentary was screened at the launch event in Bruton Street, Mayfair. The 3 episodes were then released once a week after the launch across social media, industry magazines and more.
The video campaign was complemented with a photo session for the product’s press kit.
A Parternship Of Distinction – Ep 1 Striving for perfection
F.P. Journe and Holland & Holland are two manufactures that share common values: excellence, exquisite craftsmanship, as well as a shared love for beauty.
Both have produced outstanding art objects for decades, each in their own field. Their highly specialized craftsmen have spent endless hours making and shaping each component. These skilled professional polishers, decorators and engravers, fine wood and precious metal specialists, lacquerers, precision mechanics and watchmakers all perform their tasks tirelessly and meticulously until they attain perfection.
The conception of an F.P. Journe watch can take a minimum of three years; the making of a bespoke Holland & Holland gun can take up to two years, during which time the client can choose each part of his new gun.
Independent contemporary master watchmaker, François-Paul Journe, has been conceiving and manufacturing haute horology timepieces for forty years. His knowledge of history and expertise has led him to show a timeless consistency in his research and innovative powers.
F.P. Journe’s exceptional haute horological creations span decades. They have an outstanding pedigree and each series features unusual functions and technical highlights. The Chronomètre à Résonance, for instance, has two mechanical hearts; the Tourbillon Souverain features a remontoire and dead-beat second. And there is the ultra-slim Répétition Souveraine, or the stunning Sonnerie Souveraine. These pinnacles in the art of watchmaking have earned F.P. Journe the world’s most prestigious industry awards.
Holland & Holland have been leading British gun-makers for over a century. Founder Harris Holland was a fine competition pigeon shot leading to the establishment of “H. Holland” as a gunmaker in the 1950’s. Shortly after, Henry William Holland joined the company as an apprentice. He would become an inventive genius and gifted businessman who drove his uncle’s firm forward.
Over the decades, Holland & Holland has always been able to maintain its top-ranking position in the industry by focusing on quality and excellent craftsmanship. At their Bruton Street premises, they introduced their “Products of Excellence” concept, which set a new standard for fine presentation-grade guns and rifles, and they unveiled a new calibre, the.700 Nitro Express.
